If your website is used for business purposes you should not choose a free web hosting, because if you choose a free webhosting service that will provide very little like the limited disk space, data transfer is a little, and free web hosting sites have pop-up ads so making people who access your site disturbed. Instead you can choose a paid web hosting, although we have to pay but given very good service and have more features than the free web hosting. Other advantage is the visitors who come will increase a lot because your site has a large data transfer that does not require a long time to access it.
Choose an appropriate web hosting with features you'll use, is necessary because most people pay a premium to hire a web hosting features available, but they are not used optimally, so choose web hosting that match your needs.
Sometimes a webhosting has the Microsoft-based services, using Microsoft-based services that you may impose to pay because web hosting company should pay royalties to Microsoft. To choose an affordable web hosting try to find that based on open source, because it will be cheaper.
Make sure you choose a web hosting company has a good corporate background, before you choose a webhosting. Usually a good web hosting company has a forum, in this forum you can find web hosting reviews and comments from all these web hosting users. If you find a lot of complaints from their customer you should choose another web hosting company.